About Custom Auto Apparel

Inspired by the culture, history, and spirit of driving.

Where Automotive Passion

Meets Craftsmanship

Founded in 1991, Custom Auto Apparel was built on a passion for quality embroidery and automotive apparel. Over the years, we’ve proudly served customers throughout the tri-state area with craftsmanship and attention to detail.

Officially Licensed Excellence

Our commitment to quality earned us official licensing recognition from General Motors, allowing us to offer a growing selection of authentic GM-licensed apparel. All embroidery is completed in-house to ensure the highest quality standards. We take pride in creating apparel that reflects the passion and pride of the automotive community.

Since 1991

Let’s Keep the

Passion Moving Forward

As we continue to grow, we’re always adding new designs and products to our collection — so be sure to check back often for the latest additions. Have questions, need assistance, or looking for the perfect official GM-licensed apparel? Our team is ready to help you get connected with gear built for true enthusiasts.

Vintage style GTO red shirt
Your Pit Stop

for Support

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